> ## Documentation Index
> Fetch the complete documentation index at: https://docs.percio.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> The lens Percio uses to evaluate your product

A **persona** is how Percio views your product. Every test evaluates a recorded flow through one persona, and every issue in a report is tied back to that persona's perspective.

## Why personas matter

Usability isn't universal. A checkout flow that feels natural to a frequent shopper can be confusing to a first-time visitor. A dashboard that works for a technical user can be alien to a non-technical one. Personas let Percio evaluate the same product from a specific perspective — so the issues it surfaces matter to the user you actually care about, not to a generic average. To cover more than one perspective, run separate tests with different personas and compare the reports.

## Where personas come from

* **Onboarding generates your first persona.** When you sign up, Percio walks you through creating a persona tailored to your product.
* **You create more on `/personas`.** The creation flow is conversational — describe the person you want and Percio fills in the rest. You can then edit every field.
* **The agent MCP can create personas too.** If you're working in Cursor, you can use `chat_persona` + `create_persona` to build personas without leaving your editor.

There are **no generic built-in personas**. Every persona on your account is specific to your product.

## What's in a persona

Every persona has:

* **Name and emoji** — for recognizability in the UI.
* **Occupation and device context** — who they are and how they access your product.
* **Tech expertise** — a 1–5 scale that shapes how the persona interprets affordances.
* **Focus areas** — the 3–5 things this persona cares about when evaluating a product.
* **Pain points** — 2–4 frustrations they bring to every interaction.
* **Behavioral traits** — 3–5 traits that govern how they react when things go wrong.
* **Priority heuristics** — the Nielsen heuristics this persona weights most heavily.
* **Main objective** — their big-picture goal.
* **System prompt** — the full prompt that governs how the persona evaluates a flow. Advanced users can edit this directly.

## Persona limits

Plans cap how many personas you can keep on your account:

* **Indie** — up to 5 personas
* **Pro** — up to 10 personas

Creating, editing, and deleting personas is free — only running tests consumes credits.

## In depth

<Columns cols={2}>
  <Card title="Your first persona" icon="sparkles" href="/personas/first-persona">
    What the onboarding flow creates and how to refine it.
  </Card>

  <Card title="Creating personas" icon="wand-magic-sparkles" href="/personas/creating-personas">
    The conversational creation flow and every field explained.
  </Card>

  <Card title="Managing personas" icon="pen" href="/personas/managing-personas">
    Editing, duplicating, deleting.
  </Card>

  <Card title="Persona strategy" icon="chess" href="/personas/strategy">
    How many to keep, how to mix them, what makes a signal-rich set.
  </Card>
</Columns>