At a glance
Exact credit allotments and pricing are on the Billing page in the app — they’re the single source of truth.
Indie — for solo founders and small teams
Built for founders and small teams iterating on a single product. You get:- Enough credits to run regular tests across your core flows.
- Up to 5 personas — room to cover 2–3 core segments with a couple of variants.
- 90 days of test history — long enough to track one or two release cycles.
- A 14-day trial (credit card required) to evaluate before committing.
Pro — for teams
For teams running more tests, across more products, with more personas:- Higher credit allotment.
- Up to 10 personas — enough to cover multiple device contexts, expertise levels, and segments.
- 365 days of test history — keep a full year of historical usability data.
- No trial (sign up directly on a paid plan).
Monthly vs. annual
Both plans are available monthly or annually. Annual plans are billed upfront at a discount. You can switch between monthly and annual at any time — the next billing cycle will reflect the change.Upgrading or downgrading
Change plans at any time from the Billing page in the app. Upgrades take effect immediately; downgrades take effect at the end of your current billing cycle. When downgrading, be aware of the limits:- If you have more than 5 personas and downgrade to Indie, you’ll need to delete some before you can create new ones.
- Retention changes take effect immediately — tests older than 90 days on the new plan will age out.