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A persona is how Percio views your product. Every test evaluates a recorded flow through one persona, and every issue in a report is tied back to that persona’s perspective.

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Why personas matter

Usability isn’t universal. A checkout flow that feels natural to a frequent shopper can be confusing to a first-time visitor. A dashboard that works for a technical user can be alien to a non-technical one. Personas let Percio evaluate the same product from a specific perspective — so the issues it surfaces matter to the user you actually care about, not to a generic average. To cover more than one perspective, run separate tests with different personas and compare the reports.

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Where personas come from

  • Onboarding generates your first persona. When you sign up, Percio walks you through creating a persona tailored to your product.
  • You create more on /personas. The creation flow is conversational — describe the person you want and Percio fills in the rest. You can then edit every field.
  • The agent MCP can create personas too. If you’re working in Cursor, you can use chat_persona + create_persona to build personas without leaving your editor.
There are no generic built-in personas. Every persona on your account is specific to your product.

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What’s in a persona

Every persona has:
  • Name and emoji — for recognizability in the UI.
  • Occupation and device context — who they are and how they access your product.
  • Tech expertise — a 1–5 scale that shapes how the persona interprets affordances.
  • Focus areas — the 3–5 things this persona cares about when evaluating a product.
  • Pain points — 2–4 frustrations they bring to every interaction.
  • Behavioral traits — 3–5 traits that govern how they react when things go wrong.
  • Priority heuristics — the Nielsen heuristics this persona weights most heavily.
  • Main objective — their big-picture goal.
  • System prompt — the full prompt that governs how the persona evaluates a flow. Advanced users can edit this directly.

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Persona limits

Plans cap how many personas you can keep on your account:
  • Indie — up to 5 personas
  • Pro — up to 10 personas
Creating, editing, and deleting personas is free — only running tests consumes credits.

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In depth

Your first persona

What the onboarding flow creates and how to refine it.

Creating personas

The conversational creation flow and every field explained.

Managing personas

Editing, duplicating, deleting.

Persona strategy

How many to keep, how to mix them, what makes a signal-rich set.